A product ad used to mean a shoot day, an editor, and a voice artist. The AI version needs one person, one script, and a few hundred rupees. This is the complete workflow — photo to finished video — using Etch's actual products and prices.
Step 1 — The product photo (₹39)
Everything starts with a strong still. Order a product photo for ₹39: describe the product, the surface, the light. Our product photography guide covers briefing in detail. This one image becomes your ad's hero frame, thumbnail, and catalog shot — triple duty.
Step 2 — The clip
Two options. Generate a 5-second AI clip from a description for ₹89 on the create page — good for cinematic product reveals — or shoot 10 seconds on your phone. Phone footage is fine; the AI polish in step 3 does the heavy lifting.
Step 3 — Voice-over + captions (₹39/job)
Write a 40–60 word script: hook in the first line, one benefit per sentence, call to action last. Then in Video Studio, add an AI voice-over (pick Warm for friendly, Energetic for launches) and auto captions — each a ₹39 job. Sound-on viewers get the narration; muted scrollers get the text.
Step 4 — Trim + text overlay (₹39/job)
Cut the dead air, then burn in your hook as text: the price, the offer, the CTA. A Video Studio trim + text job is ₹39. Keep total runtime under 30 seconds for reels and shorts.
The full budget
| Step | What | Cost |
|---|---|---|
| 1 | AI product photo | ₹39 |
| 2 | 5s AI clip (or phone footage) | ₹89 (or free) |
| 3 | Voice-over job | ₹39 |
| 3 | Captions job | ₹39 |
| 4 | Trim + text job | ₹39 |
| Total | Finished video ad | A few hundred rupees — less with phone footage |
Distribution checklist: where the ad goes
A finished ad is only half the job. Export 9:16 for reels, shorts, and status; 1:1 for feed posts; 16:9 if it ever touches YouTube proper. Upload natively to each platform rather than cross-posting one link — native uploads get meaningfully better reach. And keep the pricing page bookmarked: when the first ad works, the next five variants cost the same per step, so scaling winners is arithmetic, not a new budget approval.
Track one metric per ad: thumb-stop rate (did they pause?) for the hook, and click-through for the offer. Kill losers fast, double down on winners — the per-creation model makes this cheap enough to actually do.
What makes AI ads convert
- One product, one promise per ad. Three benefits means zero remembered.
- Show the product in the first frame — no mystery openings.
- Price or offer on screen, not just in the caption.
- Native format: 9:16, captions burned in, under 30 seconds.
- Test variants: the ₹39 price point makes A/B testing thumbnails and hooks genuinely cheap.
Start your ad with a ₹39 product photo
The hero frame everything else builds on.
Create a product photo